The NFL is the latest American sports league to announce official betting partnerships. The NFL and three sportsbooks have signed multi-year deals for access to exclusive NFL content, and the NFL Network plans to integrate betting content into broadcasts this fall. In exchange, the NFL will receive nearly $1 billion in revenue. Interested parties can sign up for NFL betting partners by completing an online form. The NFL’s official betting partners receive access to league data and statistics in exchange for promoting their brand and relationship with the league.
In addition to offering in-play betting, the PGA Tour and betPARX plan to provide branded fan experiences for Memorial Tournament participants. Both will elevate the overall golf experience for fans. “We started in the golf industry through the Memorial Tournament, and now we have leveraged our influence to become an official betting partner of the PGA Tour,” said Scott Warfield, vice president of gaming at the PGA Tour. With access to PGA Tour intellectual property, video highlights, and marks, betPARX plans to make a significant impact on the golf market.
Earlier this week, PointsBet announced its third major sports league partnership. Already an official sports betting partner of the NBA and the XFL, the company launched a sportsbook in Indiana. The company also expanded to other US states earlier this week, including Florida and Pennsylvania. These three new deals will provide an excellent opportunity for sports betting fans across the country. There are now four major sports leagues in New York state and more than 20 online betting sites.