The NFL is the latest American sports league to sign official betting deals. The league announced three sportsbooks as official betting partners. These companies will receive official data from the league, allowing them to better market their relationship with the league and tie their brands to statistics. If the five-year deal continues, the NFL will receive almost $1 billion in betting revenue. But that figure is subject to change. If the league decides to opt out before the end of the first three years, the partnership could fall apart.
In an effort to keep the casual fan satisfied, the NFL is trying to entice them to place their wagers. The league has a policy allowing broadcasters to sell six sportsbook commercials per game. Using their trademarks in the advertisements is another way to get people interested in the betting odds. The league also allows sportsbook operators to run free-play games, such as wagering on player’s performances. The NFL has also launched a contest on Fox in which viewers can win money from studio analyst Terry Bradshaw.
The NFL, MLB, and NBA have all signed up with betting companies to ensure their fans have access to the best odds. The NFL is also protecting against corruption. It uses best-in-class monitoring and training to ensure players adhere to the rules of gambling. And the NFL is taking this step because the rise of cord-cutting is disrupting traditional sports betting. If these partnerships succeed, the league will have an even bigger audience. But the question is, will the NFL be able to maintain its competitive edge? The answer is yes.