NFL has recently been active in infusing its broadcasts with gambling content, and in the process of integrating it into the stadium experience. Its latest deal, signed in April, has made three sportsbooks official betting partners. The deal is expected to generate almost $1 billion in revenue for the NFL over the five-year contract, and is an attempt to boost the brand recognition of sportsbook operators and promote their relationship with the league. However, the NFL has the option to opt out of the deal after three years.
In a statement, the NFL said that the deal was a win-win situation for both parties. It would increase consumer confidence in sports betting, as consumers would no longer be cheated out of money. It would also provide a way to regulate sports betting websites, while providing a level playing field for consumers. As a result, it hopes to attract new sports fans by introducing a new way to promote the game’s sponsors.
The new partnership will benefit both companies and the fans of the tournament. The new deal will also provide the former with exclusive rights to use PGA TOUR trademarks in the US market. In return, the new deal also grants DraftKings the rights to market its products on the TOUR’s partner platforms and media outlets. The new partnership will also allow the online sports betting platform to develop betting programming and distribute highlights to users. As of now, golf is the fourth most popular sport on DraftKings.